Careers in Media , Communication, Journalism, Advertising and Marketing
Bachelor’s in Media Management offered as a three year degree program by Indian universities like Mumbai, Pune, Delhi, Chennai . with a mix of theory and practical like psychology of consumer behavior, public relations, client servicing, retail and e-commerce marketing, filmmaking, copywriting, creative writing , advertising, media planning, and journalism.
Most institutes encourage student groups to organize inter-college festivals, make short advertising films and even bring out newsletters in print and online portals. These experiences prepare students to work in any of the fields like PR, Event Management, Marketing, Media and Communication and Advertising.
Understanding of people is the primary skill for a career in media-related fields. This helps to design creative messages to reach different target audiences, as well as enables the student to work with heterogeneous teams. Excellence in communication is a key quality.
Pleasant personality with a positive approach to problem-solving is important while dealing with the multiple issues that come up in the course of work. Students can work with television channels, national and local media houses as well as advertising agencies.
Event managers are in great demand as they have expertise in managing details of corporate events, weddings, reality shows, award functions. Digital media marketing is becoming an essential component of most marketing initiatives for all kinds of products and services.
It is cost effective as well as impactful in reaching a wide audience. Visual graphic communication is allied to this field as e-invites and designing visuals and videos as daily feeds for social media is in growing demand.
In every city, there are short courses offered in Digital Marketing, Web design, Visual graphic design for advertising, photography, and filmmaking. Among the more practical and job oriented courses are those offered by St.Paul’s Institute of Communication, St Xavier’s School of Communication, KC College, Jai Hind college, SVKM college of Communication in Mumbai; Pune Symbiosis Media school; Delhi School of Communication.
By Dr. Pratibha Jain